Zoomers: Boomers Forever Young
Znaimer will never stop living this way. This from an article in Marketing:
What can the 50-plus crowd-still the largest, most prosperous and
heaviest-spending segment of the population-do to win back the respect
and attention they consider their birthright?
And coincidentially, as I was perusing the Buck Institute for Age Research on actual scientifically related business, I find the sub-heading of their news section:
HERE'S "NEWS THAT YOU CAN USE" (ALONG WITH SOME INTERESTING UPDATES FROM BASIC RESEARCH AND THE GENERAL PRESS) IN YOUR QUEST TO HAVE "100 GOOD YEARS."
(The capitals and quotations are theirs - no comments.) Boomers want to feel young and sexy, not old and tired. They want respect and attention of advertisers- and researchers. Does that mean if you don't get that attention you feel somehow forgotten in society?
What can the 50-plus crowd-still the largest, most prosperous and
heaviest-spending segment of the population-do to win back the respect
and attention they consider their birthright?
And coincidentially, as I was perusing the Buck Institute for Age Research on actual scientifically related business, I find the sub-heading of their news section:
HERE'S "NEWS THAT YOU CAN USE" (ALONG WITH SOME INTERESTING UPDATES FROM BASIC RESEARCH AND THE GENERAL PRESS) IN YOUR QUEST TO HAVE "100 GOOD YEARS."
(The capitals and quotations are theirs - no comments.) Boomers want to feel young and sexy, not old and tired. They want respect and attention of advertisers- and researchers. Does that mean if you don't get that attention you feel somehow forgotten in society?
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